Le case sono il nostro palco [360 Campaign]

Sanremo is the most fashion, music & cultural driven event in Italy (13M people tuned in, more than 1 out of 6 Italians, and 34M social media interaction in 2022). Considered the Italian Super Bowl or Met Gala, the Festival has a strong focus on high-end fashion. To leverage this key local moment and drive fashion credibility and consumer relevance, the Le case sono il nostro palco campaign was featuring Ariete a famous Italian singer that also took part to this year Festival. The campaign concept showcases a home party of cool and talented people dressed in artfully mismatched maxi designer outfits and ready to let their inner diva surface while watching the Festival (the “listening groups of Sanremo” are very popular in Italy, as everybody gathers at home to watch it with friends and family).

CREDITS

Director: Stella Asia Consonni
Photographer: Jonas Unger
Stylists: Lorenzo Posocco