M Missoni [Rebranding]

How to give a contemporary identity which reflects the evolution of M Missoni, while staying true to its strong origins? The formula Frank Studio used to re-launch this brand, now under the creative direction of Margherita Maccapani Missoni, was to delve into the history of the house of Missoni, selecting strong and recognisable elements that could be reinterpreted from vintage graphic materials to textile prints. We took inspiration from these forgotten components and gave them a contemporary twist. The result is reflected in a warm and bold color palette formed by four distinct tones taken from the archive


CREDITS

Agency: Frank Studio
Internal team: Sofia Girelli, Alexander Briatore