"8am Time to feel" [lululemon launch activation]

With the campaign "8am Time to feel" we celebrated the launch of lululemon on Zalando. The centrepiece of the activation revolves around one-minute guided exercises designed to focus on the mind, body, and soul and to serves as a reminder to pause for a moment, to listen to your body and become aware with all your senses. The 4 one-minute mindful exercises were developed in close collaboration with our hero talent Karimu Samuels, lululemon ambassador and movement coach.


CREDITS

Photographer:  Janneke van der Hagen
Director: Ben Miethke
Production Agency: Akkurat