Every stage is a big stage [360 Campaign]

Considered to be the Italian Super Bowl, Sanremo is the key local moment in Italy, a cultural phenomenon deeply connected to fashion that every year attracts the attention of the whole country. Building on previous experience, this year we set the stakes higher by signing off the pop superstar Elodie. The creative concept is rooted on a universal truth that resonates even stronger during the Festival period: we all have to face stages in our everyday life and we all know the stress that comes from them. Choosing the right outfit can help us build the confidence we need to face these moments.Main focus of the ad campaign is the parallelism between two stories: on one side, Elodie getting ready to come on stage, and on the other side, a university student getting ready to face his graduation session.



CREDITS

Director: Enea Colombi
Photographer: Alice Rosati
Stylists: Alba Melendo, Matteo Volpini