Moments of Joy [Global Sale Campaign]

Sales season evokes a playful sense of going for the unexpected; and the surprise, unplanned excitement and “f*ck-its” that go with it. The Moments of Joy sales campaign celebrates this feeling in a series of whoops-moments that feel funny, authentic and human. The viewer is drawn in and shares this moment of silly, unfiltered joy with the scene. The diverse cast of models of different ages, skin colours and body shapes are shown here as the real people they are, rather than as posed perfection



CREDITS

Photographer: Allyssa Heuze
Director: Aran Martinez
Production : Studio Nana