For all your summer vibes
[360 Campaign] 

Warm weather, “dolce vita” and the vibrant atmosphere of summer permeate every aspect of Italian life. From the way people dress and eat to the activities they engage with, summer has a significant impact on Italian culture and lifestyle. This year, we decided to focus the local amplification of SS23 on this key moment and seasonality in order to enhance Zalando’s consideration and emotional bond in the market. The creative idea was to turn authentic Italian experiences into a series of playful new fashion trends, showing how Zalando helps you get into the perfect vibe for your summer.



CREDITS

Photographer: Eleonora D'Angelo 
Director: Martina Pastore
Stylist : Francesca Donnarumma