Furla Autentica [Global Campaign]

Following its debut with ‘La Collezione’ Furla continues the journey into the universe of fragrances with Autentica Eau De Parfum, a new fragrance which enhances the heritage and the strong identity of the fashion house. Italian style, attention to details and high-quality lead this new project, where a highly unique bottle inspired by some of the Brand's most iconic bags creates a bold link between fashion and perfumery. The new Eau De Parfum aims to make the Furla woman feel feminine, sophisticated, real and AUTHENTIC. As creative lead I was in charge for all the main tasks of the project from both the creative and management side



CREDITS

Photographer & Director: Johan Sandberg
Agency: M+A Creative