Furla SS22 [Global Campaign]

A journey. A smile. A friend. A bicycle ride. A road without end. The deepest feelings – friendship, happiness, love – show themselves in our smiles. In the joy of connecting with others. Our most intimate emotions bloom whenever we share them. Women bloom in the new Spring Summer 2022 collection by F U R L A. The limitless smiles of an endless summer; a ride throughout an Italian town in the blooming springtime that leads us seamlessly to a beach, where everything is illuminated in the warm light of a summer afternoon. F U R L A accompanies women throughout the seasons of their lives: bags that hold their personal effects. Their hopes. Their dreams. Their secrets. F U R L A blooms in friendship: over the hills of Pietrasanta, between the Alps and the Mediterranean, in the magical, mysterious light of Renaissance paintings. The city of eternal marble, beloved by great artists throughout the centuries – Michelangelo, Henry Moore, Fernando Botero. The warmth of a Tuscan beach. The sand. The limitless blue line of the horizon. 


CREDITS

Photographer & Director: Pablo Di Prima
Agency: MA+ Creative