Saloni London [Digital Campaign]

Interaction, intimacy and a romantic mood with the presence of nature in a closed environment. To develop the concept of Saloni’s Cruise 2020 digital campaign, Frank Studio put together these elements and created a story divided into chapters: awakening, tactical experience and freedom. Two models, with gentle but strong faces, wore super feminine dresses with a powerful attitude and, together with a special photographic set with fabrics and delicate lighting, created a very elegant result. The campaign was published both on the brand’s website and Instagram profile.


CREDITS

Photographer: Eugenio Intini
Stylist: Giulia Malnati